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CHALLENGE:
To entice parents to buy a more sophisticated children's line of educational products.
CONCEPT:
The concept was to tie whimsy with sophistication. Elements such as mature color are combined with youthful and active bouncy fonts.
RESULT:
The marriage of the two ideas makes it marketable to both high-end retailers as well as cost-conscious consumers who like the look of high-end products and are attracted to value. This logo is meant to be universal and versatile in its look, which will be applied on a variety of products ranging from cooking, finance, and lifestyle products for children.
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