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CHALLENGE: Having no branded identity, the sales force and managment team
had been using cards printed from their word processor for over eight years. The stationery supplied information, but the look did little to tie into the core values of the company.
CONCEPT:
Service, integrity, insight, and integration
are key within the company structure. By focusing on these elements the design direction was clear.
RESULT: The company’s professional collateral now conveys the company’s message and appeals to a higher level both internally and to its valuable customers.
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