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CHALLENGE:
This start-up wanted to introduce a refined product of natural Yoga products and herbs while being mindful of budget constraints.
CONCEPT:
Simplicity mixed with organic elements tied both the company vision, and product. The natural feel and organic art conveys the sense of being in a calming environment that focuses on self awareness and natural simplicity.
RESULT: Patterns used in Henna art in India were the inspiration and used as background art, while a natural recycled box was used to house the herbs sold in the Yoga classes and spas.
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