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CHALLENGE:
The unique kite design opens to pull out what appears to be a line of miniature clothes from socks to jeans and T-shirts. This clever concept need packaging to stand out.
CONCEPT:
Our concept is to turn an everyday mundane task of hanging clothes to dry into a way of having fun.
RESULT: Capturing the essence of freshly laundered clothes hanging in the sunny breeze - The Laundry Kite is packaged in a clever detergent-like laundry box that establishes it as a unique kit flying experience.
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