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CHALLENGE: The company's new product relied heavily on the concept of breaking down information, sending it via the Internet and reforming it upon reaching the end-user for easier download.
CONCEPT:
Based on market research relating to their product and competition, a striking logo was developed showing abstract pieces of data moving in channels and reforming at their destination.
RESULT: This identity successfully captured motion and was easily incorporated with the company's website, printed collateral, cd-rom, datasheets, tradeshow materials and chassis.
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