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CHALLENGE:
Bayview Financial needed to provide its sales fore with vital program and service information. At that time, each of its nine services were disjointed in both message and visual appeal.
CONCEPT:
Unity. The idea of combining Bayview's philosophy with photos of their properties and internal staff became the catalyst for the design. These elements were the unifying pieces that tied each of the sales sheets together.
RESULT: The new look spanned the entire nine programs and the look as well as the message was cohesive. Now the sales peaople were able to interchange and update their packets and keep the look solid, and strong - like the company. Ultimately increasing sales through ease of use and function, this new collateral provided an upscale unified look.
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